Early focus on holiday shopping helps e-retailers
And Adobe Digital Index analysts project Cyber Monday to be the largest single online shopping day in the history of the Internet, with sales of $2.27 billion. ComScore, which analyzes online shopping trends, estimated that Americans spent $1.2 billion on line during Black Friday, an increase of 15 percent from last year. ComScore projects that online sales from personal computers will jump 14 percent to $48.1 billion this season and 13 percent to $7.1 billion from mobile devices. Overall US online retail sales will reach $508 billion by 2020 compared with expected online sales of $260 billion in 2013, according to a study visit site by FTI Consulting. “The influence of the online channel has increasingly become a central component of the holiday shopping season, and our upward revisions reflect the fact that online sales in 2013 have exceeded our previous expectations,” said Steve Coulombe, a managing director at FTI.
Start of holiday shopping season gets mixed reviews from Utah retailers
Shoppers were out in force at many downtown Salt Lake City retail establishments. Overall, City Creek Center retailers reported weekend traffic and sales were slightly above those for Black Friday 2012, said general manager Linda Wardell. Farther south in the valley, bargain hunters flocked to stores in search of holiday deals. We do not yet have definitive sales numbers for this weekend, but we had strong traffic at Fashion Place beginning Friday morning at midnight and continuing throughout the weekend, said Fashion Place Mall general manager Celeste Dorris. The National Retail Federation survey estimated that more than 141 million unique shoppers have already or will have shopped by the end of the Thanksgiving weekend, up from 139 million over the same time last year.
About Charts View the latest trends and charts in the 8 e-commerce categories listed below. Online consumers by country, age, activity, income; how consumers pay online; data on online shopping patterns. Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more. Internet penetration by region, income, age and other factors; web browser market share; time spent on social networks; country rankings by Internet population. E-retailer spending by marketing category, leading e-retailers in paid and natural search marketing, social media data, how consumers respond to online marketing. Consumer adoption of web-enabled mobile devices, mobile marketing and shopping data, top mobile shopping cities, mobile devices by technology. E-commerce sales by region, sales by product category, holiday data, online spending by shopper and as percentage of household income, and more.